Why Influencers Need a Media Kit (and What to Include)

If you’re serious about working with brands, a media kit isn’t optional — it’s essential. Think of it as your resume for brand deals. It’s a quick way to show who you are, what you offer, and why you’re worth investing in.

Here’s why having a media kit matters:

• It makes you look professional. Brands want to work with creators who are organized and prepared. A media kit signals that you take your work seriously.

• It sets the tone for your value. When you lead with a polished kit, it gives you more leverage in rate negotiations and positions you as a premium creator.

• It speeds up the process. Instead of typing out the same stats and brand names every time you pitch, your media kit does the talking for you.

What to include:

• A short bio and what platforms you’re on

• Audience breakdown (location, gender, age)

• Engagement rates and average views

• Previous brand collaborations

• Testimonials or highlights from past campaigns

• Your contact info and management details (if applicable)

Pro tip: Keep it updated monthly. Stats shift quickly, and you always want your numbers to reflect your most recent performance. You can use a platform like Beacons to automatically generate your media kit and keep your analytics synced — it makes staying current way easier.

If you're a creator looking for representation and support in the growth of your career, reach out to IAMPACT MGMT. If you're a brand looking to partner with the creators we represent, contact hannah@iampactmgmt.com.