How to Protect Yourself in Brand Deals: Contract Terms Every Influencer Should Know
Brand deals can be exciting — but if you’re not careful, you could end up giving away too much or getting taken advantage of. Contracts aren’t just paperwork — they’re protection. Whether you're signed with an agency or negotiating solo, here are the key things to look out for:
Never agree to usage rights in perpetuity. This means the brand can use your content forever, without additional payment. Always ask for a specific timeframe (e.g., 3–6 months) and negotiate extra fees for extended usage.
Avoid termination “for any reason” clauses. Make sure the brand can only cancel the agreement with cause — like a missed deadline or major breach — not just because they changed their mind.
Always get a countersigned agreement. Do not start work until both parties have signed. This protects you legally and ensures you're aligned on expectations.
Limit the number of revisions. Two rounds of edits are standard. Without limits, brands can keep asking for changes indefinitely.
Add a late fee clause. Protect yourself from delayed payments by adding a simple clause that enforces a fee after a certain number of days past due.
Define deliverables clearly. Be specific about what content you’re delivering, how many posts, on which platforms, and when.
Include payment milestones. If the partnership involves multiple deliverables or spans weeks/months, set partial payments along the way.
When in doubt, have a manager, lawyer, or agency help you review your agreement. A strong contract protects your time, your creativity, and your peace of mind.
If you're a creator looking for representation and support in the growth of your career, reach out to IAMPACT MGMT. If you're a brand looking to partner with the creators we represent, contact hannah@iampactmgmt.com.
